By Application Only
It's what it takes. Private, deep-dive coaching with Elfina — for those who are done waiting and ready to finally show up fully, confidently, and as themselves on camera.
Apply below anytime. I read every application myself and will reach out if it’s the right fit for us.
Real people. Real breakthroughs.
"The most important breakthrough working with you is how I feel on camera. I have never just looked into a lens with zero issues. I filmed multiple videos that were off the cuff, had direct eyeline, AND were the REAL me. This has bled into how I'm designing my community. I am relaxed, present, and authentically me. I can't thank you enough!!!"
"I am grateful that I found Elfina through LinkedIn this year. Through Authentically You and working with her, I found every session refreshing, enlightening, and helpful especially when Elfina has managed to be authentic, honest, and supportive each time. I recognise now that appearing confident in front of the camera translates also to how we are personally, and what we hope for professionally. I highly recommend Elfina and I look forward to continue working with her."
"I was lucky enough to find Elfina and get on a 1-1 call with her. Even though I went in wondering 'Will this work for me?', I came out with a clear picture of how I should move forward, and feeling absolutely amazing. Highly recommend!"
"Elfina has this superpower of listening through what you say, hearing the layers underneath, touching the real essence of what it's truly about. To be seen, to be heard, to be supported — it makes such a difference."
"I joined Authentically You this week and I am so in love with all the encouragement and tons of information inside her classroom. If you need to show up on camera in business — this is the place to be."
"If somebody told me 2 weeks ago that I would create a VSL, publish it on my Skool page AND win the highest prize in a video challenge, I would have thought it was a cruel joke. But something actually worked this time. You turned my nightmare into a daydream."
"This 3-day challenge was a great way to take action. I found a filming style that suited me, gained the confidence to finally record, and by the end of the challenge, I had a video ready to post."
"I've had the pleasure of working with Elfina over the past few months and have made unexpected, meaningful progress. She creates a safe space where I can share at my own pace, offering invaluable insights into the barriers that have held me back from reaching my full potential — both as an artist and as a person."
"Elfina's gentle and powerful ability to help me uncover and address the root causes of my struggles was a truly healing experience — making it possible for me to release long-held emotional barriers. The session left me feeling lighter and more aligned with myself. I highly recommend working with Elfina to anyone who feels held back or stuck."
"Thank you Elfina for the work done during our sessions! You really know how to actively listen to people, and are able to instore a confidence mood right from the start. It's really useful to reframe things and start dealing with our limiting beliefs. Definitely book a session with Elfina to work on your confidence!"
$888/month
Show Up
$1,288/month
Own It
"In only the first session, she helped me uncover so much. I think everybody should do sessions with her."
The app gives you resources, prompts and trainings to film on your own. 1:1 coaching is private, personalised work with Elfina directly — we go into the deeper blocks, your specific brand, and build everything around you. It's not a programme you follow. It's built for you.
Camera confidence isn't about gear or editing skills. We work on how you feel in front of the lens, how you think about yourself on camera, and how you show up. The practical side comes naturally once the inner work is done.
Once you submit your application, Elfina reads it herself — every single one. If it's the right fit for us, she'll reach out to you personally to talk through where you are, what you need, and whether this is the right next step. No pressure — just a conversation.
1:1 coaching works best over at least 3 months — that's when the real transformation happens. We'll talk about what's right for your situation when she reaches out.
Apply for whichever feels most aligned and we'll figure it out together on the call. The core difference is frequency: Show Up is biweekly sessions, Own It adds weekly sessions and direct WhatsApp access between calls.
Your application is in front of me. I read every one personally.
I’ll reach out when it’s the right fit.
I read every one. If it’s a good fit, I’ll reach out to you personally.
When you're ready to go all in, you can reapply anytime.
Start with Creative Compass. It looks at where you are and hands you the plan — what to film, how to frame it, what to say.
See how Compass works →